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Managing and Breaking in a new artists in today's
digital age has its odds. One of the barriers is the declining number of CD sales over the last decade and a half. When CDs were the big thing, major labels in particular were able to make astronomical amounts of money off of full-length albums from the retail standpoint.

To offset the losses experienced from declining CD sales, many labels significantly decreased or discontinued their in investment artist development. This trend created another barrier for new artists with a desire to reach a wider audience and make a better living off their music. Selling singles and full-length projects on iTunes has become an alternative music product to CDs.

Many billions of singles have sold on iTunes since it started over a decade ago. However, iTunes gets thirty percent of an artist's song sale right off the top. This costly condition of doing business with iTunes has caused major and independent labels to steer clear of the major digital music store.

Another barrier of breaking new artists in today's digital age is competition. Performing an internet search for new talent will yield millions of results. Artists can reach many people in today's internet-based musical landscape via fan pages, personal websites, peer-to-peer web networks, and YouTube.

Even with all the odds, effectively managing and breaking new talent nowadays is not impossible. Artist management is an essential component of producing and distributing successful music projects. The following points emphasize concepts and illustrate solutions to overcoming the odds of breaking a new artist:

Star quality--Artists must have an infectious musical personality. This personality and image must be able to stand the test of time. Those responsible for helping an artist manage their career must set the artist up for longevity.
Stage presence--Being talented enough to record a hit song in a studio is the easy part. The more difficult part is captivating an audience while performing the song. Showcasing energy or performing excellent choreography on stage creates memorable moments for fans.
High quality music videos--When grooming new artists, managers must coordinate the production of quality music videos for their client roster. Companies such as MVme Music provide inexpensive, yet high-quality video production solutions for aspiring artists looking to broaden their image.
Building a brand outside of music--One good way of creating a revenue stream for new talent is branding marketable products for the artist. More established artists have already launched products like clothing lines, fragrances, and headphone lines to brand themselves outside of music. However, thinking outside the box on this business end could end up being the next best idea in the music industry.
To contact a cutting edge company, which is blazing the trail in establishing artists that are under the mainstream radar, www.mvmemusic.com

Contact name:
Rob
Screen name:
rob39157
Member since:
Jan 04 2013
Active over 1 month ago
Phone number:
1-866-350-2723
Website:
http://www.mvmemusic.com/

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